Many people think that since mobile apps are so popular that they need to release an app ASAP, but it is important to look at many factors when deciding.
Determine who you are trying to reach and with what. If you are trying to reach a general audience with information about your business, including text, images, links to social media, and videos, then a website sounds like the best choice.
Your Current Web Presence
Google reports that 56% of small businesses do NOT even have a website. If you don't have a website for your business, start there. Many users are still using search to find more about a business, and if they can't find a website for your business, then it hurts you in many ways. Customers are less trusting, have less information about your business, and have more reason to go to your competitor (who has a website).
Your Current Mobile Website (Responsive website)
So you have a website? Now make sure it is mobile friendly. Other common terms are "responsive website" or "responsive design", meaning it responds to various types of devices. Nothing makes a mobile user leave your site more quickly than when they have to zoom just to read your text. A responsive website can have the same text and pictures, but the layout just changes to make the experience easier on the many types of devices.
Your Mobile App Features
Take a look at the features you want in your mobile app. If at any point you come across a feature that is possible only on a mobile device, then that's a starting point and may mean you will need the mobile app.
Did you know? These features are possible on a mobile app and a mobile website:
- Current location
- Dial a phone number
Don't be stuck on one or the other right off the bat. Do your research (or let us help you) and make a long term investment in going down the right path.